I am a Product Designer (UX, UI & ID) with over 17 years of experience in varied design environments. During this time I’ve had the opportunity to work in close collaboration with Founders, CEOs, Product Managers, Design Teams, and Engineers in both startup and corporate settings to execute Product Design Strategies that align well with business objectives.
My experience and achievements include leading the redesign for CBSSports.com; A process that involved conducting stakeholder interviews, user research, creating wireframes, prototypes, high-fidelity mockups and managing implementation iteratively. Additionally, while at CBS Sports, I designed The Emmy Award-Winning March Madness on Demand application for The NCAA. Being one of the first companies to stream broadcast live video had its challenges. Challenges that were overcome by employing creative yet thoughtful solutions.
Stakeholder Interviews > Ideate > User Research > Competitive Analysis > Concept Sketches > Wireframes > Wireframe Prototype > User Testing - Feedback > High-Fidelity Mockups > HiFi Prototype + interaction > Style Guide / Interaction Requirements Creation > Implementation Support (ideally continuing iteration)
User Experience (UX), Innovation Design (Design Thinking), Interaction Design (ID), and Visual Design (UI).
Design Mentorship, Non-Visual UI, Growth Marketing (Affiliate, SEO, SEM, Social Marketing, Monetization, Growth Strategies), Lean Startup Methodologies, Ideation, Product Development, User Research, Competitive Analysis, Usability Testing, Wireframes, Mobile App Design, Branding, Illustration, Photography, Typography, Audio & Video Editing, CSS, HTML, Analytics.
Design Thinking, Neuroscience, Physics, Alt Energy, AI + ML, Hardware/wearables, Innovation, Philosophy.